Content Guidelines for Ambassadors

How to create content that brings people into Capacity Exchange — and gets you paid and featured for it.

1. What this page is for

You are an Ambassador because you know people we cannot reach. Not a mailing list — actual people, who trust you.

This page tells you what to write so those people take one specific action: registering for Capacity Exchange. It gives you the facts you are allowed to use, topics that tend to work, three finished examples from the Kambria team, and the rules that keep you and us out of trouble.

It does not tell you what to think or hand you a script to paste. Content that sounds like Kambria wrote it does not convert, because your network can tell the difference. Use your own voice. That is the entire reason this works.

The one-sentence version Write honestly about a problem you or someone you know actually has, explain that CED connects you 1-on-1 with a verified person who has solved it, and share your tracked link. That is the whole job.

Where to find the other pages you need

• Kambria Ambassadors — Overview and how to join 
• Guidelines for Referral Registration / Sharing posts with UTM — the full link and tracking mechanics. Read this before your first post.
• Ambassador Spotlight — Program Overview — rewards, qualifying conditions, payment cycles.
• What CED is (public docs) — the product itself.

2. The call: CED Guides and Explorers

	Detail
What we are asking for	Registrations for Capacity Exchange — as a Guide, as an Explorer, or both.
Target	100 pioneers.
Window	July – August 2026.
The action	Fill in the CED Registration Form. Not "download the app". Not "join Discord". The form, through your link.
You get credit when	The person you referred signs up AND completes 2 sessions. Not on sign-up alone — see section 9.

Why the sessions matter, not the sign-ups

• Rewards are based on completed referrals, not sign-ups.

• • A sign-up alone doesn't create value if the person never joins.
  • Your referral qualifies after they complete 2 sessions.
  • If your referral gets stuck, help them complete the process.
  • This isn't extra work—it's part of making a successful referral.

• The more successful your referrals are, the more you earn.

• Quality beats quantity: 10 people you know well can be more valuable than 10,000 strangers who click your link.

3. Who you are looking for

One person. Two doors.

• One person can be both a Guide and an Explorer.

• Each post should focus on one role only: Don't ask people to "teach and learn" in the same post.

• Think about one specific person you're writing for.
• Choose the role that fits th
• em best:
  • Guide → share your knowledge.
  • Explorer → learn from others.
• Once they join, they'll naturally discover the other role.

Guide	Explorer
Individuals who have practical experience, professional expertise, or lived knowledge they are willing to share with others through structured learning sessions. Examples: Researchers Founders Industry professionals Community leaders Educators Subject-matter experts	Individuals looking to learn new skills, gain practical insights, connect with experienced practitioners, or explore new career and community opportunities. Examples: Students Early-career professionals Builders Entrepreneurs Community members Lifelong learners

 

4. What CED is — the facts you can use

Everything on this page is true and approved. Use it freely, in your own words. If a claim is not here, do not make it — ask us first.

Fact	Say it like this
Capacity Exchange is a global platform for exchanging skills, knowledge and experience.	"A global exchange for skills, knowledge and experience."
Sessions are 1-on-1, live and online.	"One person. One problem. One conversation."
Sessions run 20, 30, 40 or 50 minutes. The length reflects the Guide's verified level — Level 4 (doctoral) runs 20 min, Level 1 (certificate) runs 50 min. Higher expertise, shorter session.	"Twenty minutes with a Level 4 Guide. Fifty with a Level 1."
The price is the same whatever the duration.	"You are paying for expertise, not for time."
Guides are verified. Their expertise level is shown on their profile before you book.	"You can see who you are talking to before you book."
It works both ways — the same person can be a Guide in one session and an Explorer in the next.	"You are not a teacher or a student. You are both."
To become a Guide: complete 2 sessions in volunteer mode, then you are a verified Service Provider.	"Two sessions in volunteer mode, and you are in."
Complete two volunteer sessions, become a verified Service Partner, then earn the current pilot payment of US$6 for each completed session (paid monthly in cryptocurrency).	"Verified Guides earn the current pilot payment of US$6 for each completed session (paid monthly in cryptocurrency)."
Explorers get 2 free trial sessions.	"Your first two sessions are free."
CED is community-owned. It is a DAO, not a platform extracting from its users.	"Community-owned. The value stays with the people who create it."

What you must never say

These are not style preferences. Breaking them can cause real harm to a real person, or expose Kambria legally. Content that breaks them will not be featured and the referral may not be credited.

•     Never project earnings. You may state the published pilot rate — $6 per completed session — because that is a fact CED publishes and every Guide agrees to at registration. What you must never do is turn a rate into an income. "$6 a session" is a fact. "Earn $120 a month" is a promise, and it is a promise nobody can keep: it depends on how many Explorers book, which nobody yet knows. Never multiply, never annualise, never say "make money from your skills", never imply that guiding replaces work. If you are unsure which side of the line you are on, ask yourself whether you would still be comfortable if the person booked no sessions at all.
•     Never lead with the money. A Guide who registers for $6 a session will not stay. A Guide who registers because someone out there is stuck on the thing they know will. Mention the rate honestly if it comes up — but it is not the reason to join, and a post that treats it as the reason will recruit the wrong people.
•     Never present CED as professional advice. It is not medical, clinical, psychological, legal or financial advice. Guides share experience and guidance. Never "get therapy on CED", never "consult a doctor".
•     Never frame this as an investment. "DAO" here means community ownership and governance. It is not a token to buy. If someone asks about buying anything, send them to us.
•     Never invent a story. Do not write "I completed a session and it changed my life" if you did not. Do not attribute words to another person unless they said them and agreed to be quoted. Your credibility is the only asset this program runs on.
•     Never describe features that do not exist. If you have not seen it in the app, do not describe it.
•     Never say "free forever". Explorers get 2 free trial sessions. That is the offer.

5. Suggested topics

You are free to write about anything. But content aligned to the five framings below has a much higher chance of being featured on Kambria channels, and — based on what we have seen so far — a much higher chance of actually converting. These are the same five framings used across the Ambassador Spotlight program.

The five framings, pointed at this call

Themes	Suggested topic angles
1. Care Infrastructure	What it means to be a Guide in CED — and why care work needs infrastructure, not just goodwill Why volunteer-based care models burn out: a structural argument The people in my network who always help everyone — and get nothing back
2. Creator Economies (Priority framing)	What I learned about knowledge value from my first session as a CED Explorer The difference between content creation and knowledge contribution — and why it matters for how we get paid How DEP changed how I think about what my expertise is worth Building a creator economy that does not depend on platform algorithms
3. Knowledge Cooperatives	What a DAO actually feels like from the inside — and why it is different from every community I have joined before How we structured knowledge exchange in our DEP cohort without anyone being the expert Why reciprocity works better than payment for some kinds of knowledge What cooperatives got right that platforms got wrong
4. Food Sovereignty & Mutual Aid	How our community foundation moved from grant dependency to a self-sustaining model What mutual aid looks like when it has a structure behind it Why NGOs keep failing at sustainability — and what community-owned models do differently From short-term funding to long-term infrastructure: a transition story
5. Polycentric Vision (Priority framing)	Why centralized platforms will not work for communities like mine — and what we are building instead How Asia, Latin America, and Africa are positioned to lead the next model of community ownership What leapfrogging actually means: skipping the platform era and going straight to community-owned infrastructure Why the global south does not need to copy Silicon Valley's playbook

Approach	Content
Community & Knowledge	Why sharing knowledge matters What you've learned from your community The value of mentorship Learning through real experiences
Personal Journey	Lessons from your career A challenge that changed your perspective Advice you wish someone had given you Your learning journey
Community Building	How your community supports one another Why collaboration matters Stories of collective problem-solving Building trust within communities
CED Experience	Why you joined CED Why you became a Guide / Explorer Preparing your first session Reflections after participating

📚 Need inspiration?

Please refer to the Thematic Content Series prepared by the Content Team for sample storylines, messaging, and content angles for each theme.

6. Hooks you can steal

Never start from a blank page. Take one of these, change it until it sounds like you, and build your post around it. A hook is one line whose only job is to earn the second line.

If you are writing to Explorers

Someone has already solved the thing you are stuck on. You just have not met them yet. I spent three weeks on a problem someone could have fixed for me in forty minutes. Advice is everywhere. The right advice is not.

If you are writing to Guides

Someone spent six months figuring out something you already know. You do not need to be the best in the world. You need to be two years ahead of the person asking. You already give this away for free in DMs. There is now a door for people to knock on.

If you are writing about the model itself

You are not a teacher or a student. You are both. That is what makes it an exchange. Goodwill is not infrastructure. The expert you need is probably not in San Francisco.

The shape of a post that works

Beat	What it does
1. Hook	One line. A specific tension, not a topic.
2. Your story	Why this is real for you. Two or three sentences. This is the part only you can write — and the part that makes the difference.
3. What CED is	One clean paragraph. Facts from section 4.
4. What they get	Explorer: 2 free trial sessions. Guide: 2 volunteer sessions → verified Service Provider.
5. Your link	One action, one link. "Register as a Guide, an Explorer, or both."

7. Samples

The Kambria Content team produced three finished pieces for this call. They are not there for you to copy — a copied post in your feed convinces nobody. They are there so you can see what "done" looks like, and so you never have to explain CED from scratch.

Sample	Format	What to take from it
Infographic carousel	6 panels, image	The clearest explanation of CED that exists. Share it with your own story on top — this is the easiest possible post to make. You add three sentences; the carousel does the rest.
Short video	70 seconds, vertical	Aimed squarely at Guides. If someone in your network keeps saying "I am not expert enough", send them this and then talk to them.
Interview feature	Written Q&A	The format we most want from you. Interview someone in your network — a Guide, an Explorer, someone who should be one. Eight questions are provided. This is the piece most likely to be featured.
Essay	Long-form article (~1,300 words)	Makes a thought-provoking argument before introducing CED. Shows how to write an opinion piece that teaches something valuable even if the reader never registers. Suitable for blogs, LinkedIn articles, or newsletter-style posts.

The eight interview questions

If you want to write an interview, use these. They are ordered to move from a person's story to CED to the call, which is the shape a good piece needs.

What did you spend years learning the hard way? Who could have saved you that time — and why did you never find them? Tell me about a session. What did the person actually bring you? What surprised you about being on the other side of the table? What is a question people ask you that you wish they had asked earlier? Why does this need to be an exchange rather than a course? "I am not expert enough to be a Guide." What do you say to that? What are you hoping to learn as an Explorer?

•     Record it. Do not write from memory.
•     Edit lightly — for clarity only. Never rewrite someone's voice. Messy real answers beat polished fake ones every time.
•     Get their approval in writing before you publish. No exceptions.

Weak post vs strong post

Weak	Why it fails	Strong
"Excited to share that Kambria has launched Capacity Exchange, a revolutionary platform for knowledge sharing! Sign up now! 🚀"	Nobody is stuck on "a revolutionary platform". No problem, no person, no reason to click. It sounds like an advertisement because it is one.	"Three weeks. That is how long I spent last month trying to restructure our volunteer rota, and a friend fixed it for me in one forty-minute call. I keep thinking about how much of that was avoidable. Capacity Exchange is built for exactly that call — live 1-on-1 sessions with verified Guides, 20 to 50 minutes. Your first two are free. [link]"

8. Your link, and how you get credit

Read the full guide first The complete mechanics — how to mint your link, how the dashboard works, how to check your referrals — live on the Guidelines for Referral Registration / Sharing posts with UTM page. This section is only the short version so you know what to expect.

The short version

• Use the default UTM links provided in your onboarding email. Separate links are available for LinkedIn, Direct/Email, and Facebook.
• Create and publish your post or message using the appropriate provided UTM link. Keep each post focused on one call to action.
• Set your post to Public and include the campaign hashtag (e.g. #KambriaCEDCall2026). This allows the Content team to find, review, and feature your post.
• Track your referrals through email updates and the public dashboard until they reach the qualifying milestone.

Why make your post public and use the campaign hashtag? This helps us: Find Ambassador posts more easily. Review and feature outstanding content. Learn which messages perform best. Recognize your contribution beyond referral numbers. Note: If your post isn't public, we may not be able to see it—even if it includes the campaign hashtag.

If you already posted and forgot to use your UTM link

It happens. If you've already published a post without your Ambassador UTM link:

1. Edit the post and replace the link with your correct Ambassador UTM link.
2. Make sure your post is Public and includes the campaign hashtag (e.g. #KambriaCEDCall2026).
3. Be aware that any clicks before you updated the link cannot be attributed to you.

Why this matters?

Most engagement happens shortly after a post is published. If your UTM link isn't there from the beginning, early referrals can't be tracked and won't count toward your rewards.

The best approach is simple:

• Check your UTM link before publishing.
• Set your post to Public.
• Include the campaign hashtag.

Three things that will cost you a referral

• Don't use URL shorteners (such as bit.ly). They may break referral tracking.
• Don't replace your Ambassador UTM link with the plain registration form link.
• Don't put the referral link inside an image. People can't click it.

9. Rewards

Referral type	Qualifying condition	Reward
CED user — Guide or Explorer	Signed up through your link AND completed 2 sessions	$2
Milestone bonus	5 or more qualified referrals of any type in one month	$10

Payment is in USDT. You must give us a valid wallet address before the cycle closes, or we cannot pay you.

Cycles

Rewards are processed every two months. The two-month window exists so that slow referrals — the person who registers in week one and books their second session in week six — still count for you.

Cycle	Covers	Paid by
Wave 0 (CED call)	Jul – Aug 2026	Rolled into Cycle 1
Cycle 1	September – October	End of October
Cycle 2	November – December	End of December

A referral only counts in the cycle where the qualifying condition is actually met. If your person has signed up but not finished their second session by the cycle close, the referral rolls forward — it is not lost, it just is not paid yet. This is the main reason to check in with the people you refer.

Featured Creators

Money isn't the only reward. Every week, Kambria features outstanding Ambassador content on its official channels as part of the Featured Creator program.

What we’re looking for

We look for content that:

• Shares a real story or experience only you can tell.
• Aligns with one of the five content themes (especially Polycentric Vision).
• Is honest, authentic, and experience-based.
• Includes your assigned UTM referral link and the campaign hashtag #KambriaCEDCall2026.
• Is published publicly on your own social channel first.

What you receive

If your post is selected, you'll receive:

• Publication on Kambria's channels with full credit and a link to your profile.
• Exposure to Kambria's audience.
• Recognition as a Featured Creator, with consideration for future community recognition programs.

Featured posts may be lightly edited for clarity. We'll always ask for your approval before publishing.

How posts are selected

There is no submission form.

Every Monday, the Content team:

• Searches the campaign hashtag #KambriaCEDCall2026.
• Reviews all eligible Ambassador posts published during the previous week.
• Checks that each post meets the program guidelines.
• Scores eligible posts based on:
  • Authenticity
  • Specificity
  • Content framing
  • Clear call to action
  • Writing quality
  • Audience engagement

Only posts that pass all mandatory requirements and meet the quality standard are featured.

If your post is selected, we'll contact you before publishing. If it isn't selected this week, your referral link still works, and you can continue creating content or submit a stronger post in the next cycle.

To make your post eligible

Before publishing, make sure your post:

• Is Public.
• Includes #KambriaCEDCall2026.
• Uses your assigned Ambassador UTM referral link.
• Follows the Ambassador Content Guidelines.

Without these requirements, we won't be able to review or feature your post. 

10. Resources & Templates

To help Ambassadors create high-quality content efficiently, the Content Team has prepared the following resources. Please refer to these materials before creating and publishing your content.

Resource	Description	Link
CED Brand Guidelines	Logo, color palette, typography, brand voice, and messaging guidelines.	[Link]
Design Assets & Templates	Key visuals, presentation templates, and app feature graphics.	[Link]
CED Information Kit	Overview of CED, FAQs, key messages, Guide & Explorer information, and official descriptions.	[Link]
Support & Contact	Contact the Content Team for questions or content support.	[email protected]

 

11. Questions people will ask you

They ask	You say
"Do I have to pay?"	Explorers get 2 free trial sessions. After that, sessions are paid — but you can decide once you have tried it.
"I am not expert enough to be a Guide."	You do not need to be the best in the world. Two years ahead of the person asking is enough — and honestly better, because you still remember not knowing.
"Is this a crypto thing? Do I need a wallet?"	No. CED is community-owned, which is what DAO means here. You do not buy anything and you do not need a wallet to use it. (Ambassadors need one to be paid — that is separate.)
"How much do Guides get paid?"	CED pays a pilot rate of $6 per completed session, monthly, in crypto — and it is called a pilot rate because it is being tested, not fixed forever. Stop there. Do not do the multiplication for them, even if they ask: how many sessions anyone gets booked is not something we know yet, and guessing would be dishonest.
"So how much could I make in a month?"	"I honestly do not know, and nor does Kambria — CED is opening to its first 100 pioneers, so there is no track record to point at. If the money is the reason you are asking, this is probably not the right moment to join. If having a structure for the thing you already do for free is the reason, it is."
"How much time does being a Guide take?"	Two volunteer sessions to get verified. Each is 20 to 50 minutes depending on your level. After that it is entirely up to you.
"What subjects are on there?"	Ask us before you answer this one — subjects are being confirmed. Do not name a subject you are not sure about.
"Who are you? Why should I trust this?"	Send them to kambria.io/oin. Kambria has been running open innovation programs since 2018 — the whole network is documented publicly, including who has participated and what happened.