Guidelines for Referral Registration & UTM

1. Purpose

To ensure every referral is accurately attributed to the correct Ambassador, all invitations to Kambria programs must be shared using your personalized UTM tracking links.

For each call you support, you will receive a set of personalized UTM links. These links allow Kambria to identify where each referral comes from and attribute eligible referrals to the correct Ambassador for tracking and qualification.

Because registration and qualification requirements differ between calls, always follow the specific instructions in the Welcome & Guidelines email for the call you are supporting.

2. Your Personalized UTM Links

For each call you support, you will receive personalized UTM tracking links in that call's Welcome & Guidelines email. Each link is intended for a different sharing channel. Always choose the link that matches where you are sharing.

Channel	When to use
LinkedIn	Public posts on LinkedIn
Facebook	Facebook posts or groups
X (Twitter)	Public posts on X
Tiktok	Public posts on Tiktok
Instagram	Public posts on Instagram
Direct / Email	Direct messages, WhatsApp, Telegram, Messenger, Discord, email, or any 1-on-1 conversation

Your UTM links may be different for each Kambria call. Always use the links provided for the specific call you are promoting.

4. How Referral Registration Works

Step 1 — Share your personalized UTM link

Whenever you introduce someone to a Kambria call, include the appropriate personalized UTM link for that call and sharing channel.

Step 2 — Referred user/participant registers

When someone opens your personalized link and completes the relevant registration/application form, the referral information associated with your UTM link is recorded.

The referred participant or project does not need to manually enter your Ambassador information unless the specific call includes an additional referral-identification step.

Step 3 — User completes the qualification requirements

A registration or application alone does not necessarily mean that a referral is qualified. Qualification requirements depend on the call you are supporting.

Step 4 — Referral appears on your Dashboard

Once the qualification requirements are met, the referral will automatically appear on your Ambassador Dashboard.

You can monitor:

• Number of applied projects
• Number of qualified and selected projects
• Overall Ambassador performance

DEP 3 Project Call

For the current DEP 3 Project Call, a referral becomes a Qualified Referral only when the referred project:

• Submits the DEP 3 — Project Registration Form using your personalized UTM link will be provided in the Welcome & Guidelines email. The information submitted through this registration form is the primary source Kambria uses to identify which Ambassador referred the project.
• Meets the DEP 3 Qualification Criteria. The project should have:
  • A working innovation solution already serving real people.
  • A proven way of regenerating value and sustaining its activities.
  • A real community around the solution.
• Completes Kambria's review process, including a follow-up conversation to understand the project, whether DEP 3 is a good fit, and how a DAO could concretely help scale its impact.

Kambria reviews applications against the published DEP 3 criteria. Meeting the criteria makes a project eligible for consideration; Kambria then assesses the project's fit and the feasibility of scaling its impact through a DAO.

Simply submitting the DEP 3 Project Registration Form does not qualify as a successful referral.

CED Call

For the current CED Call, a referral becomes a Qualified Referral only when the referred participant:

• Registers through the CED App User Registration Form using your personalized UTM link will be provided in the Welcome & Guidelines email. The information submitted through this registration form is the primary source Kambria uses to identify which Ambassador referred the participant.

After submitting the CED App User Registration Form, participants will receive onboarding emails, user guides, and step-by-step instructions to help them complete the onboarding process.

• Follows the CED onboarding instructions provided by the Kambria Team, including creating a CED account and entering the assigned Community Partner Code during account setup.
• Successfully completes two CED trial sessions.

Important: If the Community Partner Code entered during CED account creation is different from the referral information recorded in the CED User Registration Form, Kambria will prioritize the referral information captured through the CED User Registration Form (submitted via your personalized UTM link) when determining which Ambassador receives credit for the referral.

Simply registering through the CED User Registration Form does not qualify as a successful referral.

Step 4 — Referral appears on your Dashboard

Once the qualification requirements are met, the referral will automatically appear on your Ambassador Dashboard.

You can monitor:

• Registered referrals
• Qualification status
• Number of qualified referrals
• Overall Ambassador performance

5. Best Practices

To ensure your referrals are tracked correctly:

✅ Always use your personalized UTM links.

✅ Use the correct link for the platform where you are sharing.

✅ Share the original URL exactly as provided.

✅ Encourage your referrals to register through your link to apply for DEP3 project or before creating an CED account.

✅ Check the Welcome & Guidelines email for each call before sharing.

✅ Follow up appropriately based on the call.

• For CED, support referred participants in completing their onboarding, entering the correct Community Partner Code, and completing their first two trial sessions. Read more: CED Docs
• For DEP 3, encourage referred projects to review the Call for Projects and Qualification Criteria and submit a complete application through your personalized DEP 3 UTM link. Read more: DEP 3 Docs

Frequently Asked Questions

What if someone registers without my UTM link?

Unfortunately, we cannot guarantee that the referral will be attributed to your Ambassador account.

Can I use the same UTM link for every Kambria call?

No. You may receive different personalized UTM links for different calls. Always use the links included in the Welcome & Guidelines email for the specific call you are supporting.

Can I use the same UTM link everywhere?

We recommend using the channel-specific link provided for each platform. This helps Kambria understand which outreach channels are performing best.

When is a referral considered successful?

The qualification requirements depend on the call. Always refer to the Welcome & Guidelines email & Ambassador OIN Docs for the call you are supporting for the current qualification requirements.

When will I receive my reward?

Rewards are processed according to the payment schedule outlined in the current Ambassador campaign documentation. Only qualified referrals are eligible for rewards.

If you experience any issues with your tracking links or believe a referral has not been recorded correctly, please contact the Kambria Team via email [email protected] for support.