Welcome to the official branding guide for the DAO Experimentation Program (DEP) by Kambria. This guide is designed to help partners, participants, and collaborators maintain brand consistency and communicate DEP’s spirit, purpose, and identity across all channels.

Overview

This branding guide is organized into three main sections:

1. Program-Wide Branding Guidelines
   General visual identity for the DAO Experimentation Program (DEP), including shared logos, key visuals, and overarching design principles.
2. DAO-Specific Branding Guidelines
   Each DAO in DEP — Grow Together, Nourish, Connect, and Reflect — functions as a unique sub-brand within the broader DEP ecosystem.
   They are visually distinct but share a unifying style and ethos. This section outlines the specific logos, colors, taglines, and symbolic direction for each DAO.
3. Use cases and application 

The DEP brand includes the following visual elements:

• Logos: Official logos for DEP and each DAO are provided in both light and dark versions. Use these for digital or printed materials.
• Key Visuals: A key visual is a central image or graphic composition that visually expresses the spirit, theme, or core message of the program or DAO. Key visuals are used across communication materials to:
  • Evoke the feeling and intention behind each DAO’s mission
  • Give everyone a clear sense of visual direction and inspiration
  • Create visual consistency across materials without being restrictive
  • Reflect the energy, symbolism, and emotional tone of each DAO

1. Program-Wide Branding Guidelines

Logo 

Font: 

• “DEP”: Lato Heavy
•  “DAO Experimentation Program: Lato Heavy - Bold

Colors: 

CMYK: 89%, 0%, 18%, 7% RGB: 26, 237, 194 Hex: #1aeec2	CMYK: 82%, 37%, 0%, 65% RGB: 16, 56, 89 Hex: #103859	CMYK: 82%, 37%, 0%, 65% RGB: 16, 56, 89 Hex: #ffffff

Key Visuals

Key Concepts to Capture

• Experimentation: sketches, test tubes, building blocks, lightbulbs
• DAO energy: token circles, collective voting, Web3 symbolism
• Playful rigor: structure + fun, clear + curious
• Interconnectedness: shared projects, data flows, people linked by purpose
• Diversity of projects: nature, food, connection, reflection — unified through DAO form

Keywords: “living lab”, “decentralized petri dish”, “DAO constellation”, “governance sandbox”, “hands-on experiment”, “we build to learn”

Suggested Visual Elements

Element	Ideas
Color Palette	Violet, teal, bright yellow, mint, grayscale neutrals
Icons/Symbols	Tokens, proposals, sparkles, flow diagrams, gears with heart centers
Typography	Clean sans-serif with playful quirks
Imagery Style	Abstract flat illustrations with animated energy or dotted movement lines
Layout Style	Flowchart-inspired or circular DAO-like compositions

Examples: 

2. DAO-Specific Branding Guidelines

2.1. Grow Together DAO: Visual Identity

Logo 

Font: 

• “Kambria DEP”: Sifonn
•  “Grow Together DAO": Walvis Demo 

Colors: 

Green: #90c024	Black: #1c1c1c

Key Visuals 

Key Concepts to Capture

• Human connection: collaboration, support, interdependence
• Organic growth: plants, trees, branching networks, cycles
• Community diversity: different people, cultures, geographies
• Collective action: hands working together, shared goals

Keywords: "neighborhood solidarity", "grassroots bloom", "hands-in-circle", "branches from a seed", "growth through trust", "inclusive collaboration"

Suggested Visual Elements

Element	Ideas
Color Palette	Earthy greens, warm yellows, soft browns, terracotta, sky blue
Icons/Symbols	Leaves, roots, trees, network lines, interlocking hands, seedling
Typography	Rounded, humanist fonts for friendliness and warmth
Imagery Style	Flat vector illustrations or soft-edged collages of real people
Layout Style	Circular shapes, radial symmetry, "growing outward" composition

Examples: 

 

2.2. Nourish DAO: Visual identity 

Logo 

Font: 

• “Kambria DEP”: Sifonn
•  “Nourish DAO": Walvis Demo 

Colors: 

Pink: #ee5476	Black: #1c1c1c

Key Visuals 

Key Concepts to Capture

• Nourishment: food, care, warmth
• Togetherness: cooking or eating together, community tables
• Kindness: gentle action, mutual aid, emotional support
• Simplicity: everyday tools like bowls, spoons, hands
• Intergenerational bonds: seniors and youth preparing or sharing meals

Keywords: "warm kitchen", "food is love", "hands offering soup", "table full of dishes", "steamed care", "community nourishment", "generational cooking"

Suggested Visual Elements

Element	Ideas
Color Palette	Warm neutrals, soft oranges, clay reds, cozy greens, cream
Icons/Symbols	Bowls, pots, steaming soup, open hands, shared plates
Typography	Rounded, soft, informal typefaces
Imagery Style	Flat illustrations or hand-drawn line art with warm coloring
Layout Style	Circular or U-shapes (evoking bowls, tables, gathering)

Examples: 

 

2.3. Connect DAO: Visual identity 

Logo 

Font: 

• "Kambria DEP”: Sifonn
•  “Connect DAO": Walvis Demo 

Colors: 

Blue: #239eb2	Black: #1c1c1c

Key Visuals 

Key Concepts to Capture

• Human connection: people in dialogue, empathy, eye contact
• Diversity: intergenerational, multicultural, cross-geographic connections
• Technology as enabler: screens, digital threads, Zoom-style interfaces
• Warmth in distance: emotional closeness despite physical separation
• Listening, sharing, reflecting: open posture, gestures, mirrored presence

Keywords: "screen with soul", "talk across oceans", "face to face digitally", "bridging hearts", "cross-generational Zoom", "mirrored empathy", "connection is presence"

Suggested Visual Elements

Element	Ideas
Color Palette	Soft blues, lavender, light coral, warm grays, cream
Icons/Symbols	Speech bubbles, screens, overlapping circles, connecting lines
Typography	Friendly sans-serif or soft geometric typefaces
Imagery Style	Split-screen portraits, mirrored body language, flowing lines
Layout Style	Symmetry, line-based flow, circles connecting individuals

Examples: 

2.4. Reflection DAO: Visual identity

Logo 

Font: 

• "Kambria DEP”: Sifonn
• “Reflection DAO": Walvis Demo 

Colors: 

Blue: #239eb2	Black: #1c1c1c

Key Visuals 

Key Concepts to Capture

• Inner reflection: calm, journaling, thought bubbles, gentle light
• Storytelling: expression through words, drawings, recordings
• Emotional honesty: vulnerability, healing, growth
• Community witness: sharing and being seen
• Creative memory: zines, memory circles, archives

Keywords: "circle of voices", "hands with memories", "mirror of the DAO", "writing in moonlight", "zine in progress", "emotions as light", "archive of the soul"

Suggested Visual Elements

Element	Ideas
Color Palette	Lavender, twilight blue, rose, parchment beige, soft silver
Icons/Symbols	Mirrors, journals, light orbs, hands holding paper, campfire motifs
Typography	Serifs or calligraphic-inspired fonts (to evoke storytelling)
Imagery Style	Gentle gradients, soft focus, circular/spiral motifs
Layout Style	Centered figures or reflective symmetry — echoing inner and outer view

Examples: 

 

3. Use Cases & Applications

For Partners:

• Use DEP branding when sharing the program on your website, newsletter, or social posts.
• Co-brand materials with “DEP by Kambria” or “In collaboration with Kambria DEP.”
• When customizing visuals, retain logo placement and primary colors.

For Participants:

• Use DEP badges (e.g. Grow Together DAO, Nourish DAO) in your project presentations or profiles.
• Use the provided templates when submitting DAO proposals or updates.
• Tag Kambria in your social updates

📬 Contact & Approval

Need a custom asset or clarification? Contact: [email protected] 

For co-branding suggestions, or large-scale use (e.g. event banners, local press), please get in touch.

📁 Visual Asset Downloads

Access all DEP branding materials in one place: _DEP logos

Thank you for representing the DEP brand and co-creating a decentralized future with us!